"But we suspect customers will be better served by a little bit more time between the big Steam-wide seasonal sales." "We think many publishers will still opt to discount games around the Lunar New Year holiday, using the custom discount tools," Valve said. The 2021 Steam Winter Sale, for instance, ended on January Lunar New Year Sale followed just three weeks later, on January 27. The Autumn and Winter Sales are right on schedule, while the Spring Sale will arrive in March, right around the time of the JRPG sale that landed earlier this year.Īs for why Valve decided to drop the Lunar New Year Sale, which it launched in 2016 "to celebrate the influx of game developers and customers from territories like Hong Kong, Taiwan, China, and South Korea," the reason is simple: It's just too damn close to the big Winter Sale blowout.
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